Your About Us Page Is One Of The Most Important Pages On Your Website
Here are some important aspects about your about us page your should consider.
- Show customers the human side of your company
- Tell your company's story
- Explain why your company is different
- Reflect your company's personality
While explaining some of these topics on your about us page, always relate them to how you will you your skills to help them solve their problem.
- Let customers see a more human side of your company. E-Trade's advertising makes it seem like a fun company, but the "About Us" page displays none of that human personality.
- Tell your company's story. McDonalds's does a nice job with this, as does Dave and Busters. A company history timeline is a great way to highlight achievements without braggadocio.
- Reflect your company's passion. Check out Nike.com's "About Us" page.
- Reflect your company's personality. If you're a fun company, your "About Us" page should be fun.
- Let the customer inside your company. Bungie, makers of Halo, go so far as to have Webcams online.
- Reiterate your company's competence to serve the customers by using all the above tools.
If you're struggling to find customer-centric content to put on this page, here are some examples of visitor questions you can answer on it:
- Why do you do what you do?
- Who are the people behind the company?
- What kind of people will I be working with/buying from?
- What does your company stand for?
- What does your company stand against?